Copywriting

"Michelle is an excellent researcher and editor, she brings a thoroughness and reliability to her work which is refreshing.  Working with Michelle also means that I don't have to worry about deadlines - she delivers on time and to a high standard."

Hilary Mason, Director, Multiple Learning Solutions

 

bulletAre you launching a new product or business and need a professionally written press release to generate publicity?
bulletDo you need help with writing the text for your website?
bulletHave you already launched a website but feel that the text does not really ‘sell’ your business and what it offers?
bulletDo you need a corporate brochure to showcase your company’s products and/or services?

If you answered yes to any of the above questions, I can help. 

Based in the West Midlands, I am a highly experienced writer providing copywriting services for businesses in Birmingham and the Black Country.  These services include: 

 

bulletwriting press releases
bulletwriting for websites, including SEO (search engine optimisation)
bulletwriting for brochures

 

Copy is simply the words or text your target audience will read.  Clear and concise copy is essential to communicate effectively with your customers, whatever your size of business.  Using well-honed research skills, I can write interesting, relevant copy tailored to your specific industry and audience, whether you’re in retail or recruitment, catering or construction.

I pride myself on taking the time to talk through a brief to fully understand your audience and its needs.  I will then work with you to ascertain exactly what you want to achieve from the copy. 

 Recent copywriting projects have included:

 

bulletrewriting the copy for a company website to make it more reader-friendly
bulletpress releases for local businesses
bulletweb user guides for a business-to-business organisation
bulleta series of teachers’ notes for an educational CD-Rom about the Victorians

 

All copywriting projects are delivered within agreed budgets and on time.  I will consider any project, whether large or small, and advice is always free!  For starters, why not read my article on getting the most from your copy?  Simply click on the link to read or download (PDF opens in another window).

Please do not hesitate to contact me if you would like to discuss commissioning me for your copywriting project.  Fill in the form on the contact page, email me at michellehiggswriter@gmail.com or call me on 07962 200139.

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